The Japanese automaker is the owner of the best-selling electric model out there but they seem rather fearful of the hype surrounding the unveil of the Tesla Model 3 nonetheless.
Nissan is one of the proponents of battery electrification and while Tesla fans have already taught more than one automaker it’s not really easy to take a swing at the California-based automaker it appears the company is displaying its annoyance with the attention directed towards the new electric sedan. While Tesla’s current sales are not yet approaching the 100,000 units mark annually, since the Model 3 was previewed earlier this month the pre-orders have been pouring in constantly. While seeing people pay $1000 deposits doesn’t necessarily translate into a full blown sale, Nissan needed to vent some frustration and also try selling a few Leafs in the process – after all those SUVs and crossovers keep snatching their customers anyway.
Nissan has decided to take a swing at Tesla’s Model 3 in The New York Times, The Wall Street Journal, and the Los Angeles Times recently. Why wait when you can drive an all-electric Leaf now?” read the add. “Why drop $1,000 to stand in line when you can get $4,000 cash back and best-in-class range?” was also a cliffhanger question poking fun at Tesla’s $1000 deposit. Nissan does have an affordable electric vehicle at hand – the base Leaf starts at $29,010 and has a 24 kilowatt hour lithium-ion battery for an up to 84 miles range on a single charge. The upper Leaf SV will come with a bigger 30 kWh lithium-ion battery pack delivering a pumped up range of 107 miles.