Nissan Motor Co. (7201), Japan’s second- biggest carmaker, plans to build low-cost cars under the Datsun brand at the facilities of its Russian partner AvtoVAZ.
Nissan is targeting a 10% share of the rapidly growing Russian market by 2016 (up from 5.9% today) which will be achieved by tripling annual sales from the 2011 total of 161,000 units. From early next year, Nissan will compete in the mainstream segment for the first time following the launch of the all-new Almera sedan.
To support this, capacity at the St Petersburg Plant will double to 100,000 units by 2015.
Ghosn is reviving the Datsun brand after three decades to capture demand for low-end cars in emerging markets as part of Nissan’s plans to increase its share of global vehicle sales to 8 percent by March 2017.
Nissan has said it expects Datsun, the company’s third global brand, to account for as much as half of its sales in those markets in five years.
Nissan Motor Executive Vice President Colin Dodge said in a statement that Russia would be the biggest market in Europe for Nissan.