Nissan announced today, February 25th that it will sell its Datsun vehicles in South Africa from 2014, to reach more first-time customers in emerging markets.
Nissan plans to revive the Datsun brand in four markets, and South Africa is among them, besides India, Indonesia and Russia. Beginning with 2014 Nissan will sell in South Africa its $10,700 Datsun passenger vehicle.
The automaker will also invest $320 million to build a plant in India for the Datsun vehicles, located near Chennai, near the existing Nissan plant. The facility will have an initial production capacity of 200,000 units by the end of 2014. Nissan will unveil the K2, the first Datsun vehicle, by the middle of this year, a model based on the previous generation Micra.
“The company is counting on the Datsun brand to once again resonate with consumers in high-growth markets who seek attractive styling, an accessible price and – above all – an engaging driving experience,” said Vincent Cobee, corporate vice president and global head of the Datsun Business Unit.
At the end of 2012, a report pulished in the Hindu Businessline said that Renault-Nissan CEO Carlos Ghosn will personally unveil the B-segment car in July 2013, currently codenamed the K2. The K2 will most likely follow the I2 and the K2 seven-seater.