Nissan to display autonomous vehicles during CEATEC JAPAN 2013 exhibition image

Nissan Motor will showcase its announced Autonomous Drive technology at CEATEC JAPAN 2013. This will be the first time that Nissan’s new Autonomous Drive system will be demonstrated to the general public.

The annual CEATEC exhibition, Japan’s largest IT and electronics exhibition, will be held at the Makuhari Messe convention center outside Tokyo from October 1-5, 2013. The demonstration of Nissan’s AD system fits in with CEATEC JAPAN 2013’s main theme: “Smart Innovation—Technology for Future Society and Lifestyles.”

“Nissan Motor Company’s willingness to question conventional thinking and to drive progress – is what sets us apart,” said CEO Carlos Ghosn in August. “In 2007 I pledged that – by 2010 – Nissan would mass market a zero-emission vehicle. Today, the Nissan LEAF is the best-selling electric vehicle in history. Now I am committing to be ready to introduce a new ground-breaking technology, Autonomous Drive, by 2020, and we are on track to realize it.”

The Autonomous Drive system was revealed for the first time globally to journalists and investors at “Nissan 360,” the company’s brand and product event for global media and stakeholders held last month in Irvine, California.

The Nissan exhibit area at CEATEC JAPAN 2013 will feature a special driving course complete with virtual representation of roads typically found in Japan’s cities. Also, a live Autonomous Drive demonstration that focuses on artificial intelligence (AI) will be showcased.

A Nissan Leaf, equipped with Autonomous Drive technology developed for city streets, will be used in the live driving demonstration at CEATEC due to limited space in the exhibition hall. The car has five laser scanners and five cameras that monitor every angle surrounding it—a full 360 degrees. When approaching another vehicle, the artificial intelligence predicts the other vehicle’s movements and selects the most appropriate driving action in response.

The AD driving demonstration will show how the artificial intelligence embedded in Autonomous Drive predicts another vehicle’s movement by having a driver operate another car alongside the Nissan Leaf that is equipped with Autonomous Drive simulate various potentially-risky situations, such as intersections without traffic lights or overtaking a parked car.