Nissan to expand Nismo globally alongside product offensive image

The sports division of the Japanese automaker is very limited right now, with about 15k units reaching the streets on its intended markets – but Nissan has huge plans on tow.

The company has just set up the Nismo Cars Business Department, so we could expect to see serious improvements of Nissan’s product range performances via more Nismo products in the near future. “With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever,” revealed Takao Katagiri, president and CEO of Nissan Motorsports International. The company wants Nismo’s range of performance-tuned models to enter new segments and additional markets – Japan, North America, Europe and the Middle East. There’s a complete new business strategy to “plan and develop more appealing products in a shorter time,” and of course increase the production.

For now Nissan has been tuning a limited range of models through Nismo – the 370Z, GT-R, Juke, Note, and Patrol. We hope that now more inspired decisions will be taken under the Nismo Cars Business Department leadership than in the past. Fans all around the world called for the series production of the atsun-510-inspired IDx Concept, or the arrival of the Infiniti Q50 Eau Rouge with the GT-R’s 3.8-liter biturbo V6 – but they never materialized.