Nissan Motor Company wants to more than double the number of dealer outlets in China for its Infiniti luxury brand in four years.
The Japanese carmaker aims to raise awareness of the Infiniti brand in the world’s largest market, dominated by German luxury automakers.
While currently Nissan has 60 dealerships in China, the company aims to raise that number to 140 – 150 by 2016. Allen Lu, Infiniti’s general manager in China, said that most of the new dealer outlets will open in smaller cities.
“We will be building mostly full-service dealerships in smaller cities but will open some small outlets in major cities like Beijing,” Lu was quoted as saying by Reuters. Infiniti sold about 19,000 cars in China in the fiscal year that ended in March 2012. In the same period, Audi delivered 300,000 vehicles.
To increase Infiniti’s market share in China, Nissan will build a $315 million plant in the country from 2014. On Friday, Nissan opened a „flagship plus store” in Beijing, with three similar stores to open in Shanghai, Guangzhou and Chengdu later this year.