A Nissan senior executive said the automaker might sell Datsun vehicles in Brazil, part of its plan to reach growing middle classes.
In 2012 Nissan announced its plans to revive Datsun as a brand for emerging markets, beginning with Indonesia, Russia and India. In 2014 the Datsun vehicles will also reach South Africa, followed by Southeast Asia, Latin America, Africa and the Middle East.
“Brazil is a possibility,” Trevor Mann, an executive vice president at the Japanese company, told Reuters when asked about specific markets.
Earlier today, July 15th, Nissan unveiled the five-door hatchback called Go in India, the first new car from the low-budget Datsun brand. The vehicle will be sold in India for the price of 400,000 rupees (around $6,700) beginning with 2014 and will be built at the Nissan-Renault plant outside Chennai, which has an annual production capacity of 400,000 vehicles annually.
“The price could go even lower (than the price of the Go),” Mann said, declining to elaborate.
Nissan also plans to export Datsun vehicles from India to South Africa and several other models will be added to the Go in the following years. To make Datsun’s vehicles cheaper, the Japanese automaker has planned to cut production costs with between $3,000 and $5,000 per vehicle.