Nissan Motor Company is on track to become the world’s leading manufacturer of light commercial vehicles by expansion into new markets, development of strategic partnerships and substantial growth in traditional markets.
Light Commercial Vehicles include several classes of vehicles that are designed and developed primarily for work use. Nissan offers one of the widest ranges of LCVs, from mini-LCVs up to 7.5-ton trucks. Strong sales are expected in 2013, led by the NV200, which will hit 200,000 cumulative sales by the end of fiscal year 2013 (April 2013-March 2014).
Overall Nissan’s LCV sales were 1.14 million units in FY2012. The number of units sold topped one million for the first time in FY2011, putting Nissan a full year ahead of the Power 88 mid-term plan’s target for LCV sales. According to the plan, Nissan targets 8% global market share with a consistent operating profit of eight percent or more by the end of FY2016.
“Our ambition to become a global LCV player has been achieved. Our target now is to be the world’s leading LCV manufacturer by 2016,” said Hideto Murakami, corporate vice president in charge of Nissan’s Global LCV Business Unit. “Nissan’s LCV offering is a compelling one,” said Murakami. “The range is wide, varied and packed with innovative technology, while Nissan’s global leadership in zero-emission mobility will be underlined by e-NV200. Our plans might sound ambitious, but I have no doubt we will succeed in our aim to be the world’s leading LCV manufacturer by 2016.”
Global LCV sales already account for more than 20% of all Nissan sales and the ambition will be achieved by expansion in new markets, strategic partnerships and substantial growth in traditional markets. An ongoing new model offensive will see the company with one of the youngest model ranges of any manufacturer.