After years of missing out on the traditional compact segment, Nissan officially revealed not long ago its new Pulsar hatchback. The Japanese automaker is now aggressively pricing it below the best selling models in the class – the Golf and Focus.
The last time Nissan sold a traditional compact hatch in Europe was in 2006 – but the Tiida after that replaced the poorly sold Almera only in certain markets. For many key European markets, the Qashqai crossover remained the company’s only option for the segment.
Now, the Pulsar has been built around the jointly developed Nissan-Renault CMF platform that also underpins the Nissan X-Trail SUV and Qashqai crossover. The company has slated for the model an initial production capacity of 80,000 units at its Barcelona, Spain factory.
In the UK, with the prices in the rest of Europe expected to follow closely, in September, the Pulsar has been positioned as a more affordable alternative to its prime rivals – Volkswagen’s Golf and Ford’s Focus.
The entry-level 1.2 turbocharged petrol Pulsar goes from 5,995 pounds (20,150 euros), which is around 900 pounds less than Ford’s Focus with the award winning 1.0 liter three-cylinder. The cheapest gasoline Golf has a price premium of 1,635 pounds over the Pulsar.
Via Automotive NEws Europe
by Aurel Niculescu
) - Friday, July 11th, 2014 - filed under Industry
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