Tesla’s billionaire entrepreneur and co-founder CEO Elon Musk said many times it mulls a car line-up that would spell “SEX”, but at the end Ford decided to disapprove with such ambiguous humor.
Tesla last week announced it would move to name its future affordable sedan the Model 3, a nod to it following the Model S luxury sedan and the Model X crossover. Initially, Musk wanted to be able to spell its third model in the line-up (which chronologically is actually the fourth, after the discontinued Roadster) as the Model E – a clever word play that would have led to “SEX”. Naming it Model 3 is not really far from that either (“S3X”), as Ford thought the naming scheme adopted so far would threaten the heritage of models such as the Model A or T.
The more important point, though, is that the Model 3 will spearhead a predicted revolution in the battery electric segment. Tesla – widely seen as a luxury automaker, is keen on delivering the sedan in 2017 with an entry price of just $35,000 – really cheap for an electric car. And this would be an electric car that brings a green powertrain and mates it to sporty and comfort traits reserved to the likes of Porsche and Mercedes. Musk actually plans to take Tesla sales from just above 22,000 units in 2013 to 500,000 cars a year by 2020.