In a feat that it said it will help it retain the crown of being the biggest seller of premium vehicles in the world, German automaker BMW AG delivered a record 174,996 BMW, Mini and Rolls-Royce vehicles last month.
BMW Group recorded a 2.7 % sales rise from the year-earlier period, helped by a 3.2 % jump in BMW brand sales, boosted by sales of the newly introduced 3-series GT and 4-series models.
Between January and November 2013, sales increased by 6.8% to reach a new all-time high of 1,777,017 vehicles (previous year: 1,663,615).
Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing BMW: “Strong global demand for our products once again drove sales to a new all-time high in November, despite already high figures for the previous year. Although conditions remain challenging in a number of European markets, in particular, we expect sales to continue to develop positively over the coming months. Our target of record sales for 2013 is now within reach. We are well on course to remain the world’s number one manufacturer of premium vehicles once again in 2013.”
In Europe, BMW Group sales to the end of November remained at roughly the same level as last year, with a total of 784,398 vehicles delivered (786,812 in 2012/ -0.3%).
In Asia, sales climbed 17.4% to 522,070 vehicles between January and November (444,865 in 2012). In Mainland China, the company increased retail sales by 19.7% year-on-year, with 354,153 deliveries (295,974). Year-to-date, the BMW Group also reported strong gains in other Asian markets, including Japan (56,675/ +12.6%) and South Korea (36,193/ +18.0%).
In the Americas, the BMW Group sold 411,014 vehicles from January to November, an increase of 10.1% over the previous year (373,398). Over the same period, the company delivered a total of 331,801 vehicles to customers in the US (303,728/ +9.2%). In Brazil, the BMW Group made especially strong gains, with the sale of 15,258 vehicles (8,886/+71.7%).