November sales: Ford sees gain, but trails Chrysler and GM image

Ford Motor reported a 7.2% overall increase in November, selling 190, 449 vehicles on a 3% estimate. At 17% growth, trucks had the largest increase to 78,693. Cars were up 6% to 58,983. Utility vehicle sales, on the other hand, were down 2% to 52,773.

Still, the company trailed Chrysler Group, which posted a 16% increase, and GM, which saw sales gain 14% in November. Next to GM, which posted -0.7%, Ford shares fell more, about 1.1% in morning trading to $16.87. The stock, however, is up 49.5% year-over-year.

Ford’s best selling vehicle was the F-Series truck, which moved 65,501 units, up 16.3% from last year making it the best-selling vehicle in America. In second was the Ford Fusion, the company sold 22,839 units of the passenger car up 51% for its best November ever.

The Lincoln Brand sold 6,727 units, up 17.4% from last year. The gains were led by 113.8% increase in Lincoln MKZ sales to 2,854 units. Overall four of Lincoln’s six models were down from 2012.

The automaker reported continued momentum on the import-biased coasts, where it has had trouble making converts. John Felice, Ford vice president of U.S. marketing sales and service, said incentive spending both by Ford and competitors increased later in the month, especially in segments such as midsize sedans.

Ford forecast production of 770,000 vehicles the first quarter of next year, down from 784,000 a year earlier, but flat with this quarter.