The world’s largest luxury automaker – BMW – has managed to post its best November sales to date, keeping the tally ahead of its close following rivals Audi and Mercedes-Benz.
On the other hand, with higher sales from month to month as well, both German carmakers are slowly but continuously narrowing the lead BMW holds. The latter said that last month’s deliveries for the core brand went up 6.2% to 158,953 cars and sport-utilities – buoyed by strong demand from the core European markets and China. Volkswagen Ag’s flagship premium division Audi managed to sell 146,250 units and had a year-over-year climb of 11%, while third-placed Mercedes-Benz fared even better, with deliveries jumping 13% to 150,742 autos. November was also the second time this year that Mercedes managed to best second-placed Audi when it comes to monthly figures.
Even with the closing ranks, BMW is still on pace to remain the top selling luxury brand for its 10th consecutive year – after it managed to beat (then) first-placed Mercedes in 2005. The overall sales lead that has Munich-based BMW over Audi (which also passed Mercedes back in 2011) has narrowed to just 43,000 cars in eleven months. That compares to 54,000 in the same period of 2013. Mercedes-Benz also managed to shrink the difference with the leader by 17%, from 177,000 units last year to 147,000 vehicles now.