The Japanese company reported sales in China rose 41 % last month as it recovered from last year, when a territorial dispute sparked a consumer backlash against Japanese brands.
Sales rose for a third month to the highest level this year, illustrating the contrast in economic fallout between last year’s diplomatic row and the current political dispute between China and Japan over a group of uninhabited islands. Tensions were renewed last month after China created an air-defense area covering the islands.
Toyota sold 89,800 vehicles in China during November, raising the 11-month total to 809,000 units, according to a statement from the Toyota City, Japan-based company today. That means that the maker of the Camry will deliver record sales in 2013 unless deliveries plunge 18 % this month.
Last year, the dispute flared after the Japanese government decided to purchase the islands, leading to a consumer backlash in China, escalating to nationwide street protests that led to some dealerships and Japanese vehicles being damaged. Following that, Toyota and Nissan posted their first annual sales declines in China.
This year, Toyota has introduced new versions of the Yaris L and Reiz compact cars and the RAV4 crossover as demand recovered in China.
Sales at Nissan, the biggest Japanese automaker by volume in China, have fully recovered from the anti-Japan consumer backlash, Ren Yong, vice president of Dongfeng Motor Co. said on Nov. 21 at the Guangzhou auto show.