Official – Opel Insignia comes to US as Buick Regal image

General Motors officially announced today that the name of Buick’s next mid-size sport sedan will be the Regal.

As part of Buick GMC’s strategy to engage and listen to its dealers, more than 1,000 dealers this week will be the first to learn the name of Buick’s next mid-size sport sedan will be the Buick Regal. The announcement was made at the Buick GMC dealer business meeting.

“The transformation of Buick began with our luxury crossover, the Buick Enclave and continued this year with the launch of the 2010 LaCrosse premium sedan,” said Susan Docherty, Buick GMC General Manager. “We’re thrilled to announce that the Regal will be the next member of the Buick family.”

The Regal name has played a very important role in Buick’s history for many years and continues to be one of the top Buick nameplates recalled by consumers even though it’s been out of the market for the past six years.

Buick is emerging as a modern, premium marquee with vehicles characterized by sculpted designs, personal technologies, luxurious interiors and responsive performance. Future new sedans and crossovers will continue to expand Buick’s portfolio both in North America and China. More information can be found at