On April 18th, the Beetle will be showcased to the public in its best remake – and with spectacular world debut staging.
The German automaker will be celebrating the new Beetle almost simultaneously as a world premiere in Shanghai with MTV’s VJ guest hosting an exclusive MTV Sound System followed by World Stage events in New York and Berlin.
In 12 years, VW has built 1.2 million units of the New Beetle, with the U.S. being the single largest—and therefore most important—market. Not bad for a compact car that started out as a designer’s crazy dream.
“The Beetle is an icon of the automotive world, just like MTV is an icon of the music world. In the context of this marketing alliance, we are taking the new Volkswagen directly to customers and fans of the Volkswagen brand – and we are doing it globally,” states Luca de Meo, Director of Marketing, Volkswagen Group and Volkswagen Brand Passenger Cars. “We are certain that the car’s one-of-a-kind styling combined with the latest technology will be very well received by customers.”
The new Beetle’s exterior reinterprets the silhouette of the famous Volkswagen Beetle and combines stylistic elements borrowed from the original with the latest technology.
The new model will feature technologies like Bluetooth integration and a touchscreen, along with branded audio systems and ambient lighting. The 2012 Beetle will feature available performance-minded items like a stiffer suspension, sport seats, 19-inch wheels and dual exhausts.
The company’s venerable 2.0-liter turbo gasoline engine will also be available, but there’s no word yet about a dedicated high-performance model or a possible hybrid variant.