Today the one millionth Audi in China – a metallic blue Q5 – was handed over to a customer from Changchun.
The one million milestone was marked with ceremony held in Changchun. In attendance were the Board of Management of AUDI AG, the partners from First Automobile Works (FAW) and more than 7,000 guests, including the plant employees.
“This record is yet another milestone in the history of Audi in China,” remarked Rupert Stadler, Chairman of the Board of Management of AUDI AG. “We were the first premium brand in China 22 years ago and have been the unrivaled market leader in this segment ever since – a success story we’re extremely proud of.” Of the cars delivered to customers, 950,000 were produced in Changchun and the other 50,000 imported. To date, no other carmaker in the premium segment has managed to sell over a million cars in the Chinese market. In the first nine months of 2010, Audi delivered some 175,000 units in China and Hong Kong, also a new record.
“Over the entire year, we will deliver well over 200,000 cars to customers in China,” declared Dr. Dietmar Voggenreiter, President of Audi China. “And we have already set our sights firmly on the next sales target: We intend to reach the second million within the next three years.”
In Changchun today, Audi produces the A6L, the A4L and, since 2009, the Q5 for the Chinese market. Last year, with a new assembly hall, the Company increased its production capacity to 300,000 units. Audi also plans to expand its dealership network from 157 locations in 106 cities to over 400 dealerships by 2013.