The new Opel Adam has received more than 20,000 orders since October 2012, many before the models launch this month.
The new Adam is of utmost importance not only for Opel, but also for parent GM which plans to turn around its loss-making European operations. Readers of the Auto Motor und Sport magazine have named Adam the second-best car of its class before the model hit the showrooms.
“Whoever orders an ADAM today can be quite certain that he/she won’t see an identical car. Almost every ADAM will be unique – that’s how extensive the diverse range is that we are building here,” said Opel Management Board Dr. Thomas Sedran.
Adam proves to be a tough rival for the Fiat 500 and the Mini Cooper and the small hatchback relies on the growing trend among young, Internet dependent customers for greater individualization. Customers have the possibility to choose from more than 61,000 exterior variations and almost 82,000 interior designs. The vehicle is also fitted with an infotainment system that allows customers to connect their iPhone or Android smartphone to their car.
“Whoever orders an Adam today, can be pretty much certain that he hasn’t seen an identical one. Almost every Adam is one of a kind,” said Thomas Sedran, interim chief executive of Opel in a statement.