Opel drops the Adam EV image

The German based automaker Opel has recently announced that the electric version of the Adam has been dropped because of the development and production costs.

The Opel Adam should have received an electric version, along with the recently rumored OPC variant, but it seems that General Motors has no plans to develop the “green” variant of the supermini. The car manufacturer says that the decision has been taken because of the high production and development costs, which will be eventually reflected into the final price of the product.

“It was a business decision. We could not charge the customer the price needed to make it work on the cost side. If you look at the technology that’s available on the market today, it’s very expensive. You end up with a certain price of the car and consumers are not interested in it”, said the company’s chief engineer for the Adam, Dieter Metz.

As a quick reminder, the Opel Adam has been officially presented to the public a couple of months ago, during the 2012 Paris Motor Show. The Adam will be launched on the Old Continent in early 2013 and it will get 1.2 and 1.4 liter engines under its hood, along with the new 1.0 liter turbo unit.

Source: Automotive News Europe