Opel keeps up the sales momentum in Europe image

GM’s Opel brand is on a comeback path in Europe where sales were up 15 percent last month, after a 10 percent increase at the start of the year.

Opel has carried on where it left off in January by continuing its upward trend across Europe in February, reporting around 80,300 new vehicles registrations, according to company’s data gathered from preliminary figures. This marked an increase of 15 percent or around 10,500 units compared to the same month of 2015. As for the first two months of the year, sales were up by around 18,000 units or almost 13 percent, with a 0.3 percent rise in market share points to around 5.7 for the period. With these results, Opel hit its highest sales figures and market share for both January and February since 2011. “We grew in 17 markets thanks to our young and attractive portfolio. The new Astra was key for our success. The Astra Sports Tourer, available at dealers from April, and the new Mokka X will continue to drive our business after a strong start into the year,” said Peter Christian Kuspert, Vice President Sales & Aftersales Opel Group.

Opel’s growth driver for the last month was the new Astra, which just received the 2016 European Car of the Year crown. The Astra, whose current generation only made its market debut in most European countries in November, was sold over 18,000 times in February, an increase of around one third. Across the region, Opel said it has received over 130,000 orders for its compact model. The Opel Corsa was also key to the strong January sales, rising by around 12 percent to 20,400 units in February. Opel’s new registrations were up in 17 European markets in February, the brand said, including the four large western European markets Germany (+27%), Italy (+24%), France (+23%) and Spain (+23%).