After emerging from its worst sales crisis in Germany, Opel plans to reach a double digit market share, a level last seen in 2005.
“Upcoming models will allow us to occupy segments where Opel so far has not been present. We will then have the necessary products in the showrooms to crack the 10 percent market share ceiling in the mid to long-term, ” said Germany sales chief Imelda Labbe.
Although in 2011 Opel sold the majority of its cars in Germany, and won two of the last four European Car of the Year awards with the Insignia and Ampera, the company still saw its share reaching record lows. Opel is now in the situation of cutting thousands of jobs and even closing plants. But the company will present a long-term business plan on June 28th that will hopefully help avoid closing its Bochum manufacturing plant in Germany.
To get back on track Opel needs to quickly boost sales, the new Zafira Tourer MPV, manufactured in the Bochum plant, has played a crucial role. Thank to the model Opel almost doubled its share of the domestic van market to 20% from January to April.