As the European unit of US automaker General Motors seeks to finally return to profitability, Opel has announced it plans to begin sales of the new generation Corsa subcompact by the end of 2014.
While the new generation car has not yet been revealed to the public and industry experts, the timing is obvious, as in the autumn the auto show season in Europe springs to life with the well known Paris/Frankfurt pair. The German’s probably didn’t meet the deadline to come to their home show last year, so it’s up to the 2014 Mondial de l’automobile in Paris to clear the path for the next generation.
And Corsa desperately needs a new generation, as the current has been on sales since 2006 – while rivals from Ford, Renault and Citroen unveiled new generations of their competing models. Opel’s Corsa has constantly lost sales in 2012 (10%) and 2013 (7.7%), but the German automaker seeks to change the situation – the new model should come with more frugal engines and offer upgraded infotainment and navigation systems, including wireless internet access.
Opel and sister brand Vauxhall count as GM’s second largest brand, but have cut into the parent’s finances for many years – with the US automaker giving them what could be a final chance to return to profitability – as it withdraws the Chevrolet brand from Europe.