Opel to kick off Insignia Exclusive program in Geneva [LIVE update] image

The new Opel Insignia – both sedan and station wagon – hasn’t even been officially premiered in front of the live audience of the Geneva Motor Show and we already know almost everything about it.

The latest piece of the puzzle is the company’s move to take the wraps off a range of customization options through the new Opel Exclusive program. Anyone who enlists will be given the choice to get the second-generation Insignia a bespoke appearance. For example buyers are offered the choice of an “unlimited range” of colors based on style and preference. This optional – as in you pay more – program includes three types of finishes, including tri-coat, which lends the vehicle a smoother appearance than a standard finish, metallic, which reflects more incandescent light, and pearl, which embeds a fine layer of crystals into the finish for a more natural shine.

There are also customization options for the interior, where owners can choose the leather (we forgot to mention the wheels for the exterior) as well as other decorative styling elements. Next to the new Opel Exclusive program, the Insignia will also introduce two new OnStar services. The Personal Assistant will let you choose hotel rooms and search for suitable parking spots via an OnStar Advisor. The new Opel Insignia will cost €25,940 as the Grand Sport sedan or €26,940 if you select the more practical Sports Tourer.