Opel’s European Auto Market Share Continues to Drop image

During the first half of the year Opel’s western European auto market share fell the most in the past 10 years, as the region continues to be affected by the financial crisis.

The automaker’s situation is quite dramatic as GM’s Opel is entirely depended on the sluggish European market and new registrations in Germany, its home market, have slid 8.1% in the first half of the year. The car maker is struggling to revive its image and consumer interest in its vehicles, as it continues to lose ground to rivals BMW, Audi and Mercedes-Benz.

Opel saw its registrations drop 6.8%, despite the success of its new models. Opel and Vauxhall’s market share remained at 6.8% in the first half, lower than the 6.9% in 2012, accounting for the lowest level since 1998, according to ACEA. The two automakers sold together around 500,000 vehicles in the first six months of the year, down 40% compared with the same period in 2006, before the beginning of the financial crisis.

“Opel/Vauxhall consolidates its position as third-largest car brand in Europe in the first half of 2013 and stabilized its market share. This is a clear proof for the success of our ongoing model offensive—in a very difficult market environment,” said Opel spokesman Ulrich Weber, on the registration data.

Source: wsj.com