Oprah Winfrey was the narrator for Jeep’s two-minute Super Bowl commercial showing US military members coming home.
“When you are home … we are more than a family … we are a nation,” Winfrey says as military members are embraced by family members when they arrive home. “We are a nation that is home again,” says Oprah in the commercial.
The ad is titled ‘Whole Again’ and features Oprah reading a heartfelt letter from the Jeep brand and US citizens to the military men and women of the six branches of the armed forces. The ad’s purpose was to introduce Jeep’s “Operation SAFE Return”, aimed at ‘galvanizing community support for service members and their families worldwide.’ Jeep created the ad in partnership with Global Hue of Southfield.
Part of the Operation Safe Return, the automaker will donate funding and more than $1 million in vehicles to the USO, which are to be used for programs aimed at supporting returning service members and their families as well.
“It was an honor to lend my voice in support of those that serve us all. “It was a moment that resonated to my core,” said Oprah.