/ News, Opel, Paris Motor Show / Paris: Adam, a car to “smile about”

Paris: Adam, a car to “smile about”

Linked In Share
Paris: Adam, a car to “smile about”

The Vauxhall Adam, making its show debut, is a car ‘to turn heads and put a smile on people’s faces,’ said Vauxhall managing director Duncan Aldred.

The Adam and the Mokka “are transformational products” that will make people re-appraise the brand. There is an “emotional connection” with the cars that has been missing from previous Vauxhall’s, he said.

Mr Aldred is predicting sales of 10-15,000 a year for the Adam and around 30,000 for the Mokka which will make the compact crossover Vauxhall’s third best-seller.

It is also a car that he expects to appeal to private buyers. ‘It’s priced very well against Golf and Focus,’ he said.

Appealing to more retail buyers is a key element of Mr Aldred’s strategy as he wants Vauxhall to be less reliant on fleet. Sales to fleet have been reduced to 55 per cent of total sales while Vauxhall now accounts for one-in-ten retail sales. ‘We’ve closed the gap on Ford and are ahead of VW,’ he said. ‘We’re having a good year in a gloomy Europe.

Headlineauto

by Mircea Serafim (my Google+) - Tuesday, October 2nd, 2012 - filed under News, Opel, Paris Motor Show. Image credit: Inautonews.
Linked In Share
Related Articles
opel adam paris motor show


Discuss: Paris: Adam, a car to “smile about”

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

2015 NAIAS: Volvo S60 Cross Country
2015 NAIAS: Volvo S60 Cross CountryThe Volvo S60 Cross Country has been officially presented to the public in Detroit as the model will become available for order ...
2015 NAIAS: Cadillac CTS-V
2015 NAIAS: Cadillac CTS-VThe high performance version of the Cadillac CTS, the CTS-V, has been officially presented to the public during the 2015 Detroit ...
Russia: amid currency slump, Lada increases prices by 9%
Russia: amid currency slump, Lada increases prices by 9%AvtoVAZ, the Renault-Nissan controlled parent company of the country’s best selling brand – Lada – has announced that all ...
2015 NAIAS: Ram 1500 EcoDiesel HFE
2015 NAIAS: Ram 1500 EcoDiesel HFEThe North American based automaker has officially pulled the wraps off its newest creation, the Ram 1500 EcoDiesel HFE, during ...
2015 NAIAS: Mercedes-Benz GLE 450 AMG Coupe
2015 NAIAS: Mercedes-Benz GLE 450 AMG CoupeThe less hot version of the GLE 63 AMG Coupe, the GLE 450 AMG Coupe, has been officially presented to the public during the 2015 ...
Tesla seems to have trouble cracking the Chinese market
Tesla seems to have trouble cracking the Chinese marketBillionaire entrepreneur and co-founder Elon Musk took the time to discuss Tesla’s situation after the electric US automaker ...
2015 NAIAS: Honda FCV Concept
2015 NAIAS: Honda FCV ConceptThe Honda FCV Concept has been officially presented to the public in Detroit, during the automotive event. Honda was present at ...
New Ford GT to be offered in Forza Motorsport 6
New Ford GT to be offered in Forza Motorsport 6The brand new Ford GT will be starring in the Forza Motorsport 6, so you will be able to drive it in the virtual world faster ...
Nissan GT-R Nismo N-Attack Package introduced in Tokyo
Nissan GT-R Nismo N-Attack Package introduced in TokyoThe Asian automotive media is currently reporting the introduction of the N-Attack Package for the Nissan GT-R Nismo, at the 2015 ...
Marchionne sees FCA escaping European losses in 2015
Marchionne sees FCA escaping European losses in 2015Fiat Chrysler Automobiles (FCA) is among the few automakers that incurred losses in the European region so far that now believes ...
Tesla Model X gets detailed
Tesla Model X gets detailedThe first details with the upcoming Model X have been recently released by Tesla Motors, as the vehicle in question is believed ...
Lincoln seems to bet its sales recovery on SUVs
Lincoln seems to bet its sales recovery on SUVsFord Motor Co.’s ailing luxury brand Lincoln looks for salvation in its lineup of SUV models, with the automaker recently ...
US: NAIAS shows where the money is – in the trucks
US: NAIAS shows where the money is – in the trucksThis year’s edition of the Detroit motor show is as contrasting as ever – with Ford and Honda/Acura revealing dream-like ...
Canada: FCA pledges $2 billion for its next-generation minivan
Canada: FCA pledges $2 billion for its next-generation minivanFiat Chrysler Automobiles NV, the world’s seventh-biggest automaker has agreed to invest around $2 billion to develop and ...
China: BMW worried, Daimler bullish about sales prospects
China: BMW worried, Daimler bullish about sales prospectsThe world’s largest auto market is starting to lose its rosy appearance as the country’s economy slowed to the lowest growth ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Ram 1500 EcoDiesel HFE 1
Mercedes-Benz GLE 450 AMG Coupe 1
Honda FCV Concept 1
nissan gt-r nismo n-attack package 1
ferrari f430 crash lake canal china water 1
OLYMPUS DIGITAL CAMERA
comparison_M_AMG_X6_GLE10934731_10152538085571456_389753610_n
hyundai i20 wagon 1
Audi Q3 Live 01
Chevrolet Colorado ZR2 concept Live 01
ssangyong tivoli 1
2Series_Mparts_P90171387-highRes

More automotive from inautonews
The Volvo S60 Cross Country has been officially presented to the public in Detroit as the model will become available for order soon. Besides the new generation of the Volvo XC90, which has been introduced locally, the Swedish based automaker has also pulled the wraps off the S60 Cross Country, ...
read more
Inautonews Editors Section
BMW X6 M versus Mercedes-AMG GLE 63 Coupe
BMW X6 M versus Mercedes-AMG GLE 63 CoupeHere’s one battle for the ages – the utterly mobster-friendly BMW X6 SAC and Mercedes-Benz GLE Coupe have their own M and AMG versions. That ...
US and Japanese brands line up for Detroit’s NAIAS
US and Japanese brands line up for Detroit’s NAIASYesterday we discussed a little bit about the novelties that European – and especially German – brands have to offer during the first big auto ...
US: 2015 comes with numerous auto expectations
US: 2015 comes with numerous auto expectationsThe year 2014 has been retired, with numerous good news and maybe even more bad news. So, let’s take a look at what we reckon is in store for the ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Subaru vehicles for corroding brake linesSubaru of America has issued a recall for several vehicles because of a problem with the corroding ... New NHTSA boss warns recalls might surpass 2014 recordAccording to Mark Rosekind, the new boss of the US National Highway Traffic Safety Administration, ...
Safety Section