Paris: Adam, a car to “smile about” image

The Vauxhall Adam, making its show debut, is a car ‘to turn heads and put a smile on people’s faces,’ said Vauxhall managing director Duncan Aldred.

The Adam and the Mokka “are transformational products” that will make people re-appraise the brand. There is an “emotional connection” with the cars that has been missing from previous Vauxhall’s, he said.

Mr Aldred is predicting sales of 10-15,000 a year for the Adam and around 30,000 for the Mokka which will make the compact crossover Vauxhall’s third best-seller.

It is also a car that he expects to appeal to private buyers. ‘It’s priced very well against Golf and Focus,’ he said.

Appealing to more retail buyers is a key element of Mr Aldred’s strategy as he wants Vauxhall to be less reliant on fleet. Sales to fleet have been reduced to 55 per cent of total sales while Vauxhall now accounts for one-in-ten retail sales. ‘We’ve closed the gap on Ford and are ahead of VW,’ he said. ‘We’re having a good year in a gloomy Europe.

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