Paris Motor Show LIVE: SsangYong XIV-Air Concept image

Here’s an automaker you weren’t expecting to hear much about – SsangYong. Still, the troubled South Korean company wants to stage a comeback and has the XIV-Air concept revealed during the 2014 Paris Motor Show to do so.

The all-wheel drive specialist has had an intriguing European history and it now wants to reinvent itself in the right direction – its models were not known for their styling and attractiveness, rather their functionality and price.

The XIV-Air concept appears to be a step in the right direction, even though the headlights do look like they were stolen from a Volkswagen model. Fortunately, the concept is trendy enough to forget about the minor issue – after all, it’s a B-segment SUV with a distinctive targa roof.

The XIV is not just a design statement, it’s also previewing a series model, with sales set to begin in South Korea from early 2015, followed by other overseas markets “soon afterwards,“ with SsangYong anticipating sales of around 100,000 units. Too bad the production XIV will lose the “Air” and become a traditional SUV.

The concept’s two-tone cabin looks very close to what we’ll see in the production model, and comes with normal features such as heated front seats, a dual-zone climate system and a huge display for the infotainment system.

There are no specific technical details, but the production model should come equipped with either a 1.6 litre petrol or 1.6 litre diesel engine, both meeting the tough Euro 6 emission standards. Both can be mated to 6-speed manual and automatic transmissions, two-wheel drive and all-wheel drive and have a standard Stop/Start system.