Lotus announced on Monday, March 26th, that it closed a deal with the German company Mansory, which is now the Official Customization Studio for Lotus Cars.
Mansory is well known for creating some original and extravagant modifications for Porsche, Lamborghini, Ferrari, Mercedes-Benz and Range Rovers models. A new Lotus model transformed by Mansory will be presented in September at the Paris Motor Show.
The German company will create bodywork, trim and finishes for the Elise, Exige and Evora, Lotus attempting to bridge the gap between tuning house and full-on coachbuilder. The idea of partnership between the two companies was set at the Geneva show in 2011, when the firm presented the Evora Concept Bespoke. Since then several projects took shape, including the chrome-red Evora GTE ‘Swizz Beatz’ and, most recently, the raw carbon-fibre Lotus F1 Team Evora GTE.
“There’s a strong market for official customisation, and Mansory is the perfect partner in ensuring the quality and style we strive to maintain at Lotus,” says Maurizio Parlato, Commercial Director of Group Lotus. “For customers who are seeking Lotus’ principals (sic) of speed, innovation and fun, but with added exclusivity, our Official Customisation Studio is the answer.”