The Peugeot 208 was the B-segment’s best sold model in Europe in December 2012.
Only a few months after its launch, the 208 climbed to No. 1 position in its category in terms of sales. With 19,400 registrations, it won 7.8 percent of the B segment, which accounts for nearly 30 percent of the total European market for private cars. The 208 beat rivals such as the VW Polo (18,500 units) and the Ford Fiesta (16,500 units).
The Peugeot 208 made the podium in many European countries and was the best selling model in France, Spain and Portugal, and the second-best-selling model in Holland.
After its launch in Europe in the second quarter of 2012, the 208 continued its international deployment during the second half, which it will complete in a few months with the start of sales in Russia and the industrial launch in Brazil for the Brazilian and Argentine markets.
Since launch, 38 percent of customers have chosen upper versions of the 208 (level 3 and 3+). With an already wide range of 11 engines – 6 petrol, 5 Diesel including 4 e-HDi – with power outputs ranging from 68 to 156 hp, the 208 will see its lineup completed in a few weeks by two emblematic versions, the 208 GTi and 208 XY.