Peugeot and Beneton join hands for the Sea Drive concept image

The French group PSA is well known for its quirky ideas – Citroen basically made its reputation based on this – and Peugeot has come up with lots of interestingly fresh concepts over the years.

But we’ve come unprepared for their latest project – it’s not only something else rather than a car, but it’s also a boat lacking part of its… hull. The Sea Drive Concept has been envisioned and manufactured by the Peugeot Design Lab, and is a measure of the ergonomics of the Peugeot i-Cockpit as well as of the connected Ship Control technology developed by the French partners and sea specialists at Beneteau, as they intend to deploy the latter to advance powerboat design. It turns out – believe it or not – the concept boat is fully functional (they didn’t specify it also floats…) and goes to show how the Peugeot i-Cockpit can be used in other applications.

Peugeot and Beneton join hands for the Sea Drive concept 5

“The Peugeot i-Cockpit showcases the central values of the Peugeot brand – innovation, design and premium quality,” said Jean-Philippe Imparato, Peugeot CEO. “We are delighted to have had the opportunity to apply the carefully crafted ergonomics and design of i-Cockpit to a different industry and demonstrate its adaptability as a design, particularly as it allowed us to form a partnership with a brand as prestigious as Beneteau.”

Peugeot and Beneton join hands for the Sea Drive concept 3

The French sailing and motorboat brand, Beneteau, has in turn deployed what it has learned from a research program called Advanced Monitoring System (AMS), which led to the introduction of the Ship Control technology that mixes in one place all information about onboard piloting, safety, and comfort.