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Peugeot boosts 2008 small crossover output to meet customer demand

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Peugeot boosts 2008 small crossover output to meet customer demand

PSA Peugeot Citroën, Europe’s second-largest carmaker, on Wednesday said it would increase production of the Peugeot 2008 small crossover at its plant in Mulhouse to meet customer demand.

Peugeot says it plans to add a half night shift at the plant – to increase the output by 25 percent to 860 vehicles.

However the company will not add new work force to the factory as the automaker said it will terminate the half shift on the system 1 line, which produces the Citroën C4 and DS4 – so the positions on the new 2008 half night shift to be filled internally.

Launched in Spring 2013, the Peugeot 2008 is still enjoying very enthusiastic demand, with 120,000 orders to date.

This is the fifth time when the French carmaker is raising production of the 2008 model. In addition, the company saw robust demand for the new 308 model, after the vehicle won the Car of the Year award during the Geneva Motor Show.

The announcement comes just hours after the French automobile manufacturers’ association said new car sales in France rose 8.9 percent in March – a good news for the French auto industry – as the market was hit by a six-year low in February.

PSA car sales in France in March jumped 14 percent according to CCFA.

Last week PSA signed a partnership with China’s Dongfeng Motor Corp.  for a capital increase – in exchange for a 14 percent stake.

The company announced a new CEO – Carlos Tavares – a former Renault executive.

by Mircea Serafim (my Google+) - Tuesday, April 1st, 2014 - filed under Industry, News, Peugeot. Image credit: .
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