PSA Peugeot Citroen has kicked off production of the new Peugeot 208 at its Poissy plant in France.
The company said that the start of production is a part of the total investment of €600 million in the country. PSA Peugeot Citroen has invested €350 million for research and development of the 208 and recruited about 500 full-time employees during its four years of development.
In 2011, the automaker has invested €150 million for the retooling of the Poissy plant and employed 700 people to prepare production start-up. It has also invested €100 million at its Mulhouse facility, which will start making the Peugeot 208 in mid-2012.
Philippe Varin, PSA Peugeot Citroen CEO, gave the signal to start production of the Peugeot 208 today in a ceremony attended by the French Minister of Industry, Eric Besson. The new car will be equipped with a new generation of three-cylinder petrol engines built in Tremery, France, which consume only 4.3 liters per 100 km and emit 99 grams of CO2 per km. The 208 is also 100 kilograms lighter and more compact than the 207.
From 2013, Peugeot will also build the 208 in Trnava, Slovakia and Porto Real, Brazil.