/ Industry, News, Volkswagen / Piech suggests VW will add at least one brand

Piech suggests VW will add at least one brand

Linked In Share
Piech suggests VW will add at least one brand

Volkswagen AG chairman Ferdinand Piech suggested the company has plans to add at least one brand to the lineup in a bid to become the world’s largest carmaker by 2018.

In an interview with German monthly magazine ADAC Motorwelt, Piech said that his children 10 years from now will drive one of the automaker’s “at least 13 brands.” The Volkswagen Group currently has 12 marques. VW representatives contacted by Bloomberg declined to comment Piech’s words. The 75-year-old executive did not say how the carmaker might add more nameplates. One possibility would be that the 13th brand will be the low-cost marque VW intends to set up by 2015.

VW’s most recent additions were German truckmaker MAN, Italian motorcycle manufacturer Ducati and iconic sports-car brand Porsche. Piech and other VW executives have also expressed interest in buying the Alfa Romeo brand, but Fiat CEO Sergio Marchionne said the Milan-based carmaker is not for sale. VW’s chairman described Alfa as a “cult brand” in the ADAC Motorwelt interview.

Back in August, VW CEO Martin Winterkorn said the company has enough work on its hands leading the divisions it already owns. Volkswagen has eight passenger car nameplates, a light commercial vehicle unit, two heavy-truck makers and one motorbike brand.

by Dan Mihalascu (my Google+) - Wednesday, February 6th, 2013 - filed under Industry, News, Volkswagen. Image credit: .
Linked In Share
Related Articles
ADAC Motorwelt alfa romeo alfa romeo brand bloomberg ducati Ferdinand Piech man martin winterkorn Porsche Sergio Marchionne Volkswagen volkswagen ag volkswagen group vw group brands


Discuss: Piech suggests VW will add at least one brand

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

2014 ‘hard work’ for new McLaren boss Boullier
2014 ‘hard work’ for new McLaren boss BoullierDec.4 (GMM/Inautonews.com) Eric Boullier has admitted his first year as McLaren team boss has been a busy one. Formerly at ...
Matte Black Porsche 918 Spyder spotted in Sao Paulo
Matte Black Porsche 918 Spyder spotted in Sao PauloA matte black example of the Porsche 918 Spyder has been recently spotted out in Sao Paulo. Since it was officially unveiled ...
Recall roundup: Ram pickup trucks for airbag problems
Recall roundup: Ram pickup trucks for airbag problemsThe Chrysler Group has recently announced a recall which is affecting the Ram pickup trucks because of a problem with the ...
[VIDEO] Audi RS Q3 – 0-100 km/h acceleration
[VIDEO] Audi RS Q3 – 0-100 km/h accelerationA new video with the recently unveiled Audi RS Q3 is showing the high performance crossover in a 0 to 100 km/h acceleration. The ...
Meet the Aston Martin DB10 – James Bond’s newest car
Meet the Aston Martin DB10 – James Bond’s newest carThe brand new Aston Martin DB10 has been officially unveiled as the model in question will be used by James Bond in the 24th ...
[VIDEO] BMW M5 Jahre M5 review
[VIDEO] BMW M5 Jahre M5 reviewThe guys from Autoblog.nl have recently taken the BMW M5 Jahre M5 for a quick spin in order to find out if it is any good. If ...
Abarth 695 Biposto is one successful ride
Abarth 695 Biposto is one successful rideThe Abarth 695 Biposto has turned out to be one successful ride as the number of orders have exceeded this year’s production ...
Maserati GranCabrio to be axed
Maserati GranCabrio to be axedThe Maserati GranCabrio will not be coming with a replacement based on the next generation of the GranTurismo. Just a day ago, ...
Denmark’s Lego rules out McLaren deal
Denmark’s Lego rules out McLaren dealDec.4 (GMM/Inautonews.com) Kevin Magnussen's hopes of retaining his McLaren seat may have taken a hit on Thursday. Reports ...
2015 Korea race could be in Seoul
2015 Korea race could be in SeoulDec.4 (GMM/Inautonews.com) Organisers of the former Korean grand prix have been caught off guard by the country's surprise ...
VW Golf Mk8 gets detailed in new report
VW Golf Mk8 gets detailed in new reportA new generation of the Volkswagen Golf is expected to be introduced in a couple of years, as the popular hatchback currently has ...
Honda’s move to Autoliv signals beginning of rupture with Takata ties?
Honda’s move to Autoliv signals beginning of rupture with Takata ties?The third-largest Japanese automaker has been the No. 1 customer for the auto safety parts supplier Takata Corp, but as the ...
Australia – 2015 Ford Mondeo gets detailed
Australia – 2015 Ford Mondeo gets detailedFord has announced some new details on the new Mondeo generation in Australia, where the model in question will be arriving in ...
[VIDEO] McLaren 650S vs. Lamborghini Aventador drag race
[VIDEO] McLaren 650S vs. Lamborghini Aventador drag raceThe McLaren 650S has been recently put against the Lamborghini Aventador in a drag race which is finally proving which one is ...
Mexican government also asking Takata information over airbags
Mexican government also asking Takata information over airbagsThe country’s economy ministry announced it asked the local division of Japanese auto parts supplier Takata Corp for ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

porsche 918 spyder matte black sao paulo brazil 1
aston martin db10 james bond 1
Abarth-695-Biposto-1
lamborghini huracan drift snow 1
Porsche 911 Targa 4 by TechArt tuning 1
MSO Defined division 625c 650s 1
Mercedes-Benz CLA 45 AMG Shooting Brake OrangeArt Edition 1
2015 mini cooper euro ncap
2015 ford mondeo euro ncap
dacia logan mcv euro ncap 1
Ferrari FXX K 1
Spy-Shots of Cars

More automotive from inautonews
A matte black example of the Porsche 918 Spyder has been recently spotted out in Sao Paulo. Since it was officially unveiled during the 2013 Frankfurt Motor Show, in its final production form, we have seen the Porsche 918 Spyder in various shades but one of the best looking ones is coming from Sao ...
read more
Inautonews Editors Section
Test Drive: Ford Fiesta ST
Test Drive: Ford Fiesta ST The current generation of the Ford Fiesta ST has been officially presented to the public back in March, 2012, during the Geneva Motor Show, and it ...
Test Drive: Renault Twizy – Back to basics
Test Drive: Renault Twizy – Back to basics Renault has been producing the Twizy for a couple of years now, in its Valladolid, Spain, facility but spotting one on European roads can turn out ...
Test Drive: Mercedes-Benz SL400
Test Drive: Mercedes-Benz SL400 The Mercedes-Benz SL is currently in its sixth generation and since the company has released a new entry-level, the SL400, which is basically the ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Ram pickup trucks for airbag problemsThe Chrysler Group has recently announced a recall which is affecting the Ram pickup trucks because ... Honda’s move to Autoliv signals beginning of rupture with Takata ties?The third-largest Japanese automaker has been the No. 1 customer for the auto safety parts supplier ...
Safety Section