Pirelli signed an agreement with the Faria da Silva family to acquire 60% of the company equity of Campneus.
Campneus is one of Brazil’s major tyre distribution networks, with a value of about 54 million reais (22.5 million euro), and subject to adjustment on the basis of the asset situation on the closing date. By this agreement Pirelli plans to strengthen its leadership in the Brazilian market both in wholesale distribution and retail. He company focuses on the higher growth Premium segment and increasing the number of Pirelli owned points of sale from the present 48 to 102.
Campneus owns 54 points of sale, which are included in the agreement and are already part of Pirelli’s distribution network in Brazil of over 600 points of sale. Even after the closing of the operation, the Campneus stores will continue under the same brand. They are located in the states of São Paulo, Minas Gerais, Paraná, Mato Grosso do Sul, Santa Catarina and Rio Grande do Sul, selling the complete range of Pirelli tyres for cars, light-trucks, trucks, buses and agricultural machinery, as well as for earth moving and off road equipment.