Polestar takes flight as separate brand under Volvo image

What was formerly a low-key aftermarket specialist and grew to be the in-house tuner of Volvo models is maturing into a full-blown brand – taking up both the mantle of delivering performance and low emissions.

Usually the two nullify each other, but there’s one catch – Polestar is evolving into “a new separately-branded electrified global high-performance car company.” In order to do so, Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the role of Chief Executive Officer. “Thomas heading up the Polestar organization shows our commitment to establishing a truly differentiated standalone brand within the Volvo Car Group,” noted Hakan Samuelsson, president and chief executive of Volvo Cars. Jonathan Goodman will become Chief Operating Officer, coming from Senior Vice President Corporate Communication at Volvo Cars.

Polestar partnered with Volvo in motorsport back in 1996 and became an integral part of the Swedish automaker in July 2015, with the Chinese-owned manufacturer taking up 100 percent ownership. Polestar in just two short years has moved up the ranks and will now use its own Polestar logo on the cars coming from the Swedish marque. Meanwhile, in-house tuning for the Volvo branded cars will continue under the new Polestar Engineered brand. Polestar says it will “develop and build world beating electrified high performance cars, using specific technological and engineering synergies with Volvo Cars.”