Porsche aims to further increase its workforce by a quarter image

The German automaker, best known for its iconic 911 model, is amid its biggest growth push in history, and to support its strategy is now panning to add another 24% to its employee headcount.

The premium sports car manufacturer – which in recent years has extended its scope to more mainstream vehicles – like SUVs – has announced in a press conference it aims to support its 21,100 global workforce by adding another 1,000 people annually for the next five years.

According to Thomas Edig, Porsche’s head of personnel, the personnel augmentation will be primarily directed outside its German home base, although the automaker is actually slowing down the pace of hiring – after it added around 8,400 more employees since 2010.

“We won’t continue to grow along the lines of the past four years, but we do need to expand on the personnel side,” said Edig at the briefing in Weissach, Germany.

“The key message is that they expect a significant growth over many years, not just because of the new products — the Macan — but also future expansion programs,” said Juergen Pieper, a Frankfurt-based analyst at Bankhaus Metzler. “Research and development projects are going beyond Porsche’s own products, covering sports-car projects for the whole group.”

The carmaker, which just added its latest model to the line-up – the compact SUV Macan – in April, is targeting a sales total bigger than 200,000 units in 2015, a record for the German company.

Via Bloomberg