German sports-car producer Porsche SE said it aims to sell over 10,000 cars in China, its third biggest market, this year as rising wealth makes luxury vehicles more affordable in this country, Bloomberg reported today.
In 2009, Porsche sold 9,090 vehicles in China, up about 9%, Helmut Broeker, who heads Porsche’s China unit, said in a Bloomberg TV interview today. China is expected to surpass Germany to become Porsche’s second biggest market by 2012 with estimated sales of 16,000 units.
As the maker of the $260,000 Panamera sports sedan, Porsche is adding dealers and introducing new models to compete with Mercedes-Benz, BMW and other luxury carmakers in the Chinese market, which overtook the U.S. as the world’s biggest auto market last year.
Porsche plans to increase China dealerships by 13 this year after its sales doubled from a year earlier to a record 1,900 units in January, Broeker said.
Last week Porsche announced that its headquarters in China has officially settled in Pudong Lujiazui Software Park, Shanghai. The headquarters building is tailor-made according to Porsche’s requirements for marketing and office work.