The German luxury automaker, currently owned by VW AG, the world’s second largest automaker and the biggest in Europe, is close to calling a decision on the introduction of yet another model that would cater for the increased demand for luxury SUVs.
The fresh announcement comes from none other than Porsche chief executive officer Matthias Mueller, who discussed the issue during last week’s annual press conference: “In the not-too-distant future, we will present a seventh model line. There are already promising plans, but no board decision yet.” Currently the VW Group luxury division – once known mainly for its performance coupe models – is exploring the possibility of introducing an all-electric model that would help it meet increasingly tight emissions regulations. A January report from a German magazine has Porsche mulling a model to counter the foray into the luxury market by America’s Tesla Motors – with the long-delayed Pajun sedan envisioned only as an electric car. Besides that, Porsche also hinted in the past it could explore an expansion of the Panamera line with a larger shooting brake variant.
Porsche also has a huge price gap between the iconic 911 car – starting a little above 90,000 euros – and the already sold out 918 Spyder plug-in hybrid supercar worth 768,026 euro. A new sports car in that slot could be sued to challenge the likes of Ferrari and Lamborghini. This year, on upbeat demand for the latest SUV introduction, the compact Macan, Porsche plans to surpass for the first time ever the 200,000 units mark after reaching sales of 189,849 vehicles last year.
Via Automotive News Europe