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Porsche confident in exceeding 200,000 sales target by 2015

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Porsche confident in exceeding 200,000 sales target by 2015

Matthias Mueller, Porsche AG’s Chief Executive Officer has forecast that the company expects to surpass its previously appointed sales target by the end of next year, thanks to increasing demand for the new Macan SUV.

The new Macan compact sport-utility vehicle, which is slotted to on sale later this year is poised to begin production today at the company’s factory in Leipzig, Germany. Porsche expanded the production facility with a 500 million euros ($682 million) investment and could even boost production of the model past the planned 50,000 units.

According to estimates from IHS Automotive, SUV sales are poised to continue their growth and with that in mind Porsche forecasts the new Macan to account for a majority of sales, emerging as their most popular model this year. The model is poised to tackle the likes of BMW’s X3 or Mercedes-Benz’s GLK, but probably the most serious competitor will be Land Rover’s Range Rover Evoque.

Mueller also said that Porsche thinks the next decade will definitely belong to premium SUV’s, with the Macan helping the company achieve the coveted 200,000 sales target three years before it originally planned. He also said they are considering adding a GTS performance version of the Macan, just like it was the case with the Cayenne big brother.

“GTS versions have a tradition at Porsche,” Mueller said. “We haven’t made a final decision yet regarding the Macan, but I’m sure it makes a lot of sense.”

HIS forecasts that SUV’s at Porsche (Cayenne and Macan) will account for 64 % of the brand’s sales in2015, while the share of its classic sports cars will fall to 24 % of total deliveries.

Via Bloomberg

by Aurel Niculescu (my Google+) - Tuesday, February 11th, 2014 - filed under Industry, News, Porsche. Image credit: .
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