Porsche has no intention whatsoever to develop a self-driving car in the near future, CEO Oliver Blume told a German newspaper.
Many luxury automakers have already revealed their plans towards the development of self-driving vehicles, saying this upcoming trend is not to be ignored. However, Porsche thinks otherwise, or at least its customers have different beliefs, the automaker claims. Porsche drivers do not want to be taking around by their cars, as they have a strong appetite for driving their luxury supercars themselves, Chief Executive Oliver Blume recently said in an interview with the regional newspaper Westfalen-Blatt. “An iPhone belongs in your pocket, not on the road,” he added, saying that Porsche did not need to team up with any big technology companies. The comments from Blume show that there is a difference in perception regarding autonomous technologies between large premium brands and sports car companies. If brands such as BMW and Mercedes-Benz are committed to develop more self-driving systems for their future cars, Porsche says its customers want to be fully in control at the wheel.
Another brand part of the Volkswagen Group, Lamborghini, also said it did not see itself involved in the self-driving trend. But we all know that, if Porsche senses a profitable segment, it will enter with no hesitations. The market penetration of vehicles with autonomous features is expected to reach 13 percent by 2025, representing a market of roughly 42 billion dollars, according to some analysts. Instead of focusing on self-driving technologies, Porsche aims to offer hybrid versions of all its models in the foreseeable future, Blume told the newspaper.