German sportscar maker Porsche expects sales to grow by more than 6.5 percent this year, which would make 2012 a new record year for the brand.
According to Bernhard Maier, Porsche’s sales and marketing chief, 2011 was the best sales year in the company’s history, with interim figures showing Porsche’s 2011 global sales at more than 115,000 units, up from 97,000 in 2010. The previous all-time sales high was reached in 2007, when Porsche sold 103,000 units.
“We will continue to grow in 2012, especially during the second half of the year when the new 911 is fully available in North America. Whatever happens, we want to grow faster than the market,” Maier told Automotive News Europe. He said forecasts show that the global car market may grow by 6.5 percent to 66 million units in 2012, provided that there will be no economic disaster.
In the U.S., the brand’s largest market, Porsche expects continued growth in 2012. In 2011, sales increased almost 15 percent to nearly 29,000 units in the U.S. Other big markets for Porsche in 2011 were China (67 percent increase), Russia (+40 percent) and Southeast Asia (+76 percent). To further boost sales, Porsche plans to expand its global dealer network by 2018 to about 1,000 dealers from 700 now. Half of Porsche’s sales in 2011 were accounted by the Cayenne SUV.