Porsche Increases its China Dealerships image

Porsche plans to boost expansion plans in China by increasing its dealership number by more then 40% by the end of this year.

To meet demand in the world’s largest automobile market, the maker of the 911 sports car plans to increase the number of its dealerships to 60 by the end of 2012, from 41 existing dealerships. The number of showrooms will increase to about 80 next year and about 100 by 2015.

This shows luxury carmakers’ increasing interest in China, where IHS Automotive predicts sales of premium light vehicles in the country will increase 24% in 2012. Volvo declared its plans to more than double its number of models in China and Bentley Motors, which yesterday, April 22nd opened its 19th Chinese showroom, plans to open four more this year.

Porsche plans to reach deliveries of 200,000 units by 2018, counting China as its largest market for the Panamera sports car and the Cayenne sport-utility vehicle and its second largest market for the Boxter and Cayman. This year Porsche aims its China sales to outpace the 15% to 20% projected gain in the country’s overall premium-car demand.