Porsche continues its success in China as the manufacturer managed to deliver 4821 vehicles in August, standing for a 17.2% increase compared to July, when it scored a growth of 6.2% despite a volatile Chinese automotive economy.
Porsche has also achieved an increase of 38% in deliveries in the world’s biggest car market from January to August 2015. At the end of August last year, at a worldwide level, the number of cars had increased with 17,893 units compared to the same month in 2014. The total number of new cars bought worldwide was of 152,610 units, standing for a rise of 27.4%. Bernhard Maier, member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG commented on Porsche’s China sales, saying that “The country is on the path to normality. We are expecting further growth. But the end of high dynamic growth has been reached for the time being”.
Last year in August, the U.S. was the most successful single market in the world for Porsche, with 5,008 new cars having been delivered. This represented an almost 10% growth compared to the same month back in 2014. Meanwhile in Europe, Porsche delivered 35.7% more vehicles, as in 4,679 units, compared with the August 2014 sales. This is a silver lining for Porsche in the face of an uncertain Chinese auto market, which has been struggling for the past months. Maier also stated that the brand’s focus is on gaining bigger returns post its investments, but also its employment, as both of them are to benefit from the brand’s attractive car line-up. The Macan model is the lead driver in growth, with 6,571 vehicles sold in August 2015. It is followed by the Cayman with a 31% increase and the Cayenne with a 32% growth achieved. Porsche also has high hopes for its new 911 model, which will debut at the International Motor Show in Frankfurt.
By Gabriela Florea