In a recent J.D. Power & Associates owner satisfaction study, VW brands’ were the industrywide leaders.
VW, which tries to surpass Toyota and become the largest automaker in the world, is the leader of the 2013 U.S. Automotive Performance, Execution and Layout study, also known as Apeal, having five of its model on top of their respective segments. GM followed shortly with four models as their segments’ leaders.
The survey is based on the customers’ satisfaction and opinions 90 days after the new vehicles’ purchase and shows that buyers are still picky when it comes to purchasing new vehicles. According to analysts’ reports auto sales in the US have reached the fastest rate since 2007, as customers begin to replace their old vehicles.
According to the survey, models which got the highest Apeal scores have a higher buyer loyalty and sell for a premium over segment competitors. The survey is based on the opinion of 83,000 customers and it was made between February and May, and includes 77 features.
The leader was Porsche, for the second consecutive year, with 884 points out of a total of 1,000, a decrease from 887 in 2012. Audi took the second place with 857 points, an increase from 848 last year. Chrysler Ram truck brand was the highest non-premium line with 817 points, an increase from 792 points in 2012. Lexus took the fifth place with 847 points, up from 833 points in 2012, while Toyota dropped to 776 points from 780 last year.