Porsche on the right path to another sales record year image

Volkswagen’s premium sports car unit said it managed to increase its sales in the first half of the year, staying on track to beat last year’s record.

With 117,963 new vehicles reported worldwide, Porsche rose its sales by 3 percent in the first half of 2016 thanks to double-digit growth rates of Cayman, Boxster and Macan SUV. “In 2016, consolidating our sales markets will be of primary importance,” Detlev von Platen, head of sales, said. “With the USA, China and Europe as strong sales regions, Porsche is in a very strong position for the future and is to a large extent independent of the volatility of individual markets.” Porsche’s strongest individual market in the first half of 2016 was once again China. With 30,440 new units delivered (+4 percent), the Chinese market ranked above the US, where the company sold 26,708 cars in the first half (+6 percent).

While Porsche expects to beat last year’s record of 225,000 sports cars and sport-utility vehicles, on the back of top-selling Macan and newly launched second-generation Panamera, it also aims to keep its huge profit margin. After the first quarter of 2016, the company reported an operating margin of 16.7 percent, above its 15 percent target.

Porsche has recently opened a new engine plant at its main production site in Stuttgart-Zuffenhausen, to build eight-cylinder engines for the Group’s high-performance premium models, as part of the 1-billion-euro investment (1.21 billion dollars) at its headquarters to ultimately bring into production the electric Mission E model.