Porsche puts to rest speculations about affordable roadster image

After some reports that Porsche was considering an entry-level roadster to secure a position in the growing market of such “affordable” sport cars, the executives at the German automaker have decided to shelve the idea.

According to sources within the company, the VW AG owned brand was mulling the development of shorter, lighter and less pricier Boxster-based mid-engine roadster, to be named 718.

“You won’t see anything lower than the current Boxster model,” said Detlev von Platen, CEO of Porsche Cars North America. “We had many discussions about this in the group, and the decision was made that the time is not right. We’re not talking about entry models at Porsche,” added von Platen. “Our entry model is our pre-owned program.”

The maker is also rumored to be considering a flagship model to fight rivals at Ferrari and a smaller than Panamera four-door sedan, but the executive refused to discuss the plans. He instead pointed out towards the make’s latest introduction, the Macan, a model that has a conquest rate of 60%, with new buyers mostly “younger, with more women than we have seen normally, and they are more urban. So far, it is a very strong launch.”

Via Automotive News Europe