Porsche ready for regional expansion, focuses on Africa image

Porsche Middle East and Africa FZE, a subsidiary of Porsche AG, is ready to follow the brand’s global 2018-development strategy, as it prepares to expand its presence across the region, with a particular focus on sub-Saharan Africa.

Following the creation of a new Network Development department, the regional office in Dubai is eyeing to establish facilities in currently untapped markets, besides the already catered 19 markets across the Middle East, Levant, Africa (excluding the Maghreb states) and India.

The announcement comes together with the launch of a new dedicated investor communication platform, which marks a key development in the brand’s regional growth strategy. Potential investors are invited to express their interest in becoming a Porsche importer in the above-mentioned region by completing an online application.

Christer Ekberg, Managing Director at Porsche Middle East and Africa FZE, commented: “With the implementation of the investor communication platform, we have made substantial progress towards our 2018 growth target. Porsche is looking for investors that are as passionate about the brand as we are, and with the local market expertise to help us deliver an unparalleled experience and unrivalled service to customers.”

A successful finish of the third quarter in 2013 saw Porsche Middle East and Africa deliveries increase 38 % compared to the same period in 2012.