While mainstream producers suffered most from the sales decline that took the European region to a two decade low, the premium automakers took home a softer decline and also recovered the fastest.
If you don’t believe us, just take a look at our news regarding the sales in recent months of the perennial German trio – BMW, Audi, Mercedes-Benz. But they’re not the only ones to profit, as it thoroughly proves Porsche – the sports car manufacturer that went mainstream with crossovers and a sedan in recent years. Besides the sales figures we’re reporting, it’s good to remember that Porsche also pleases its investors, being one of the automakers with the highest earnings margins in the industry.
In the first six months of the year, Porsche managed to increase its worldwide sales by 8% to 87,800 units, as the automaker was buoyed by increased demand for the recently refreshed Panamera sedan and saw its European core region bring in healthy gains.
“In the second half of the year, we will keep our foot on the accelerator with the worldwide launch of the Macan and other model innovations,” said Bernhard Maier, Porsche’s head of sales and marketing.
Last month, sales went up 14% to 16,325 cars, thanks to a 30% increase in Europe and an 11% rise in the United States. The brand’s bestseller remains the Cayenne SUV, followed by the 911 lineup and the Panamera sedan.
Via Automotive News Europe
by Aurel Niculescu
) - Wednesday, July 9th, 2014 - filed under Industry
, Sales Reports
. Image credit: .
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