Media reported that on last Saturday night when Porsche announced the China launch of its new generation Cayenne (Kayan) in Beijing, it also announced to start the secondhand car business.
This is the first time a super-luxury car brand officially starts secondhand car business in China. In the preliminary stage, the Beijing Chang’an Porsche center will set foot in the business.
“The secondhand Porsche will be like its entry-level model,” said Feng Songyi, general manager of the Porsche center. As Porsche is a high-end luxury model with a rather high price, the secondhand car business will attract more customers.
Porsche China only authorized two dealers to do its secondhand car business. The other one is a Porsche dealer in Guangzhou.