Porsche struggling with US inventory image

Porsche Ag., on Monday said is struggling with very low levels of inventory in its single biggest market, the United States, Reuters reports.

“My biggest challenge is just to get the cars. We could have sold a lot more if we had the supply,” Porsche Cars North America chief Detlev von Platen told Reuters at the Detroit Auto Show.

In addition, the executive said on average he had 30 days of supply of inventory with the Cayenne SUV coming with less than ten days of supply for that model.

Porsche Cars North America Inc. generated a 15 percent jump in sales in 2011, due mostly to higher Cayenne SUV sales.

The Atlanta-based exclusive U.S. importer of Porsche vehicles totaled 29,023 vehicle sales last year, compared with 25,320 in 2010.

“Yes the market is improving. We can feel this in our showroom with much more traffic,” von Platen says.

Source: Reuters